Earlier this month, Google announced platform properties, a way to see content that you manage but on third-party platforms, including social platforms and video platforms. So if you have an account on Instagram, TikTok, X and/or YouTube, you can claim access and see how your content on those platforms are performing within Google Search. That […]

Google’s John Mueller confirmed it has not and likely won’t publish publicly Google Search’s defined order of precedence for metadata reconciliation. In other words, if you have conflicting signals you are sending Google, which signal trumps the other. Like a 301 redirect from URL A to URL B but on URL B, you have a […]

Google Ads posted details about a new feature it calls “Lead Journey Mapping.” Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.

Google supports the unavailable_after meta attribute, which will tell Google not to show this page in search results after the specified date/time. The problem with this, is that if you try to change the unavailable_after date later, Google might not pick up on it because Google may not try to crawl that page before the […]

Microsoft seems to be testing showing pricing on the product images within the Bing Search organic results. Normally, Bing would show review stars on the product images and, below the image, show the price. I should note that I am also seeing two rows of products under a single search result snippet, which I think […]

The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported in the new version of Google Ads Editor 2.13 and all the other recent communication from Google and now advertisers are seeing it.

Google Ads has introduced what it calls “Budget Panel,” which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel “provides customized budget recommendations to optimize campaign performance and prevent low starts.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing related searches based on your browsing within Search…

Google Ads may have released a new ad status named “Has improvements.” I don’t see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen this one before?

Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part of the ad, not the specific product.

Microsoft Advertising has rolled out the Ad Preview Hub to now support Performance Max campaigns. Microsoft Advertising Ad Preview Hub launched for other campaigns this past January and is now supported for PMax campaigns.

Since June 11th, Google Search Console’s page indexing report has been getting stuck and not showing more daily data for the past several weeks. Google has fixed it a few times, but it leads to seeing the data grouped by weeks rather than by days.

Google updated its Google Ads policies to begin to allow for Social Casino Games. Social Casino Games are mostly free-to-play gambling-like games found on social networking sites. Google said it will gradually introduce the ability for some advertisers to apply for certification for such ads.

Google Ads has given advertisers the ability to upload an image when creating AI-generated images within the ad platform. The uploaded image is used to help the AI generate an image in the style you are looking for.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Another week…