Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, “today we’re launching the preview of our Connected Apps Platform, a unified way for more app developers to bring their capabilities directly into Gemini and Search.”

Google reported its earnings today, its Q3 2026 earnings report showed search ad revenues up by 10.5% at $82 billion and overall revenue was up 25% at $127.6 billion. As you know, I specifically like to dig in as best as I can on the search ad revenue side to see how Google Ads has […]

Google Ads has just released a minor update to its Google Ads API, this is version 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting.

Google is out with a new video in The Non-Canonical Cabinet series, this one is on 404 pages and why they are not scary. I like how they also timed the video with a Halloween theme.

Here is a recap of what happened in the search forums today…

Google is testing a new position for the Save button within Google Image Search. When you hover your mouse cursor over an image, you may see a “Save” button show up that you can click on. The previous method was to show the Save button when you click on an image and the image preview […]

Google is testing a new messaging button named Apple Messages on the Google Ads sponsored results. Google has placed messages button, message assets, on Google search ads for a long time now but I don’t think I’ve seen the Apple Messages button before.

Google Ads seems to have rolled out the “All conversions” tab within the Goals and Conversions section. This allows advertisers to make one less click, where they can avoid clicking on “View all conversion actions.”

Google is emailing businesses to let them know it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile. I don’t think I’ve seen Google add m.me links to a Google Business Profile before, so this may be new.

Google has added a new interactive search button to some sports-related queries named “Fan POV.” If you go to Google Search and search for [world series], Google will show a blue button that has a baseball emoji and the words “Fan POV.” When you click on it, it opens a dialog box with drop downs […]

Google is asking some businesses to provide their EIN, Employer Identification Number and a link to their privacy policy when updating parts of their Google Business Profile.

Microsoft Bing is testing adding a phone icon to the local pack on desktop, when you click on the phone button, it has a scan to call QR code with the phone number listed out. Google did this back in 2023 and now Microsoft Bing is testing it.

Google Search has just updated its favicon documentation to now specify that Googlebot must be able to follow redirects from the homepage to the page where the favicon is specified. The document also explicitly says that these URLs must not be blocked by robots.txt or other means.

Here is a recap of what happened in the search forums today…

Google is testing placing dotted underlined links in the sponsored results ad descriptions. When you click on them, you go to the ad destination’s URL, like you would if you clicked on the title of the ad.