Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:

In the latest Search Off the Record podcast, John Mueller from Google said that it is no longer in the Google Guidelines, now Google Search Essentials, that you must block Google from accessing your internal search results pages. He added that you likely should continue to do so because it can lead to (a) intense […]

Google Ads may be rolling out a new design for its insights section where it gives you the “Top things to know today.” This new interface for this section is in a carousel format, where you can toggle through the various automated insights that Google Ads is providing.

Here is a recap of what happened in the search forums today…

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube…

Here is a recap of what happened in the search forums today…

Normally, I wouldn’t cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate. Google responded to complaints about a race-based AI Overview answer, blaming the websites it sourced, rather than taking credit for the AI-generated answer in Google Search.

Google has a new help document in the Google Ads support area on how to set up offline conversions using GBRAID. A GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to measure ad performance.

Google is now testing showing related searches based on your browsing. I suspect this is based on your browsing history on Chrome, beyond what you may search for in Google but based on what pages you browse.

Google is now testing AI-generated descriptions on shopping and product ads. We saw this with normal sponsored results earlier this month, Google confirmed it was a small test then, and now we are seeing it on shopping ads.

Doesn’t it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries. Meanwhile, Semrush data has it at about 48% of all queries. It depends on the query category because informational […]

Microsoft reported its fourth-quarter 2026 earnings, showing that its search and advertising revenue was up 10%, indicating its ad growth was 2 points lower than the previous quarter. The previous quarter it was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console platform properties is fully live, it is cool…