Here is a recap of what happened in the search forums today…

Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.

The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used on over 10 million domains but event schema is used on under 1 million domains.

Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you […]

A new study has been released that looks at the review replies that have been rejected by Google. Business owners take the time to reply to customer reviews and then Google deletes them, and often, the business owner has no idea the reply was deleted because Google does not notify anyone – Google just removes […]

Google is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots. So these are blue dotted underlined sitelinks for Google Ads.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI…

Google seems to be testing new “top pages” links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled “Top pages.”

Apple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is “an entirely new version of Siri, powered by Apple Intelligence.”

Google is testing moving the results count with favicons from above the citations and links cards in the AI Mode results, to under/below the citations and links cards. I am not sure if this will make a difference either way to publishers, but Google is always testing changes.

Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a product within Google Search, Google will open a new side panel overlay window that has more details about that product.

Google Ads has a new feature named Campaign Guidance that will give you an “Experiment Power” score that will show advertisers “the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experiments and make informed decisions,” Google wrote.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added a new help document on third-party tools, services and advice…

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday, June 5th and continued through the weekend. Meanwhile, most […]