Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday, June 5th and continued through the weekend. Meanwhile, most […]

Google has confirmed that the search company has no plans on making AI Mode the default search experience within Google Chrome. This comes after Chrome Canary added a new experimental flag that redirected searches from the address bar directly to AI Mode. According to Rajan Patel, a Google VP, that was an error.

Microsoft Bing announced a new way to disable the Copilot, Microsoft AI, responses from showing up in the Bing search results. There is a new browser extension available for Chrome and Edge that you can install to toggle off showing AI responses, or you can just add -ai to the end of your query.

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when “evaluating your SEO’s recommendations and tools, along with other minor updates to the page to simplify and modernize the content.” But the document also added a section for Optimizing for generative AI and making sure […]

Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms. And Google seems to be testing a new Insights section for Search profiles, where you can see how searchers are interacting with your Search profiles on Google.

Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search’s guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these sources and some tips to think critically about such SEO advice.

Here is a recap of what happened in the search forums today…

Google will soon allow you to connect your Google Business Profile with Google Analytics. Google sent out an email to some businesses saying this is coming soon, within the next “few weeks.”

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made recently around ad account security.

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide “a central place to showcase their latest articles, videos and social posts.”

This week…

Here is a recap of what happened in the search forums today…

Google Merchant Center may have a bug in its automated validation of products and landing pages. Last night, some Google Ads merchants received disapproval notices for “Product page unavailable” even though the product page was indeed available.

Microsoft Bing is testing using a larger favicon format for sponsored ads in the top position. The favicon is about 33% bigger in the top sponsored ad position than in an organic or lower sponsored ad position.