Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the “Request multiple opinions” within local results, those leads may result now in higher discounts than the previous 50% discount you would get on those messages.

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The “Guide me” button that triggers an AI chat feature was spotted in the policy disapprovals screen.

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requirement.

Google is reportedly working on a “fix” for the AI spam that routinely shows up within users’ Google Discover feed. Google issued a statement to the Press Gazette saying, “We’re actively working on a fix” for the fake AI spam stories showing up in Google Discover.

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is not killing off schema…

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.

There are reports that Google is showing more free product listings from Google Merchant Center in the Google AI Overview responses. I am told there are two variations of this AI Overview response: one where the favicon and price appear as an overlay, and another where the free listings look more like a map pack.

Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will summarize what your settings are configured for, at a glance.

Google’s John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google’s announcement about more structured data support and search features going away.

A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts. But I am glad to report that some local SEOs are saying this form is working and those extortion […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Late last week, into this weekend…

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.