Google has made a new anchor ads format named Dynamic anchor ads for AdSense. I don’t see the announcement for this yet, but Google updated its help document on anchor ads and changed collapsible anchors to dynamic anchors.

Google is testing a “for you” label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant.

Google announced at Google Marketing Live that it is also bringing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode in the coming months.

Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.

Google announced at Google Marketing Live two new ad formats that will show up in Google’s AI Mode. Google said there are conversational discover ads and highlighted answer ads, and of course, they are labeled as “Sponsored.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I covered all the Google Search related news from Google I/O including the new intelligent search box…

Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).

Google is now testing adding the Preferred Sources label in the AI Mode links and citations. It is unclear if Google is showing this link in this AI Mode response because it is a preferred source or if it is just labeling it, and it would show the source anyway – does that make sense?

Google added the hasAdultConsideration property to the Merchant listing and Product variant documentation, and it is now officially supported and listed as a recommended property for both Merchant listing and Product variant structured data with Google Search.

Google Search is now using Gemini 3.5 Flash to power AI Mode globally and also there are several new agentic features in and coming to Google Search. These agentic features include information agents, agentic coding, personal intelligence is expanding and Universal Cart, UCP and AP2.

Google has released the first major update to the search bar, the search box, ever – Google is calling it the intelligent Search box. We saw variations of this being tested over the past year, and now it is officially rolling out – as per Liz Reid, Google’s Head of Search, via Google I/O.

Here is a recap of what happened in the search forums today…

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.