If you looked at the Google Search results recently, you may have stumbled on content from Facebook Answers. Facebook Answers are AI-generated pages, and answers are made up of Facebook posts and pages and are then open for indexing by Google and others. Currently, Google has indexed over 6 million pages and they are ranking.

Google Ads has expanded the regions where you must disclose whether AI was used in your ads. Google added California, South Korea, and Vietnam to the list, which already included the European Union, India, and New York.

Google updated its Definition: Performance Max channel help document to specify that channel definitions are coming to the Performance Max channel report for standard Search and Shopping reports in 2027.

Here is a recap of what happened in the search forums today…

Google Ads announced that in addition to the original telemedicine certification options, Google is adding a new one from the National Association of Boards of Pharmacy (NABP)’s Healthcare Merchant Accreditation Program. This goes into effect this month, November 2026.

Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named “Search terms match type” and the other is named “Search terms match type (Keywords).”

Google just sent out emails to some sites that have site reputation abuse policy manual actions that those manual actions won’t impact the search results within the EEA, European Economic Area. This actually took effect on August 30, 2026, but now, two months later, Google is notifying site owners via Google Search Console.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s performance report is showing a spike in clicks for some websites…

Google Search Console has rolled out the ability to select multiple device types within the performance report. Previously, Google added multi-select ability for countries in that report, and now we can do the same for device types.

Microsoft Clarity added two, well, three, new features today, including agentic analytics, ask Clarity, and brand agent expansion. Microsoft also said, “AI agents nearly doubled in three weeks to almost 2 million,” 3 weeks!!!

OpenAI’s Adam Fry said “ChatGPT’s volume of search-like queries is now roughly one-fifth the volume of queries of Google,” in an interview with Alex Kantrowitz. “ChatGPT has gone from one billion to 1.2 in just the last two months,” he added.

Server-side Google Tag Manager will soon be able to process and see your visitors’ full IP addresses. Google wrote, “Starting January 11, 2027, server-side Google Tag Manager (SGTM) will allow tags to process standard network signals like IP address to facilitate improvements to Ads measurement and personalization.”

Twiddlers are adjustable rules or systems that Google uses to fine-tune search results. They can re-rank the search results. Twiddlers can boost, demote, or otherwise rework search results based on specific, dynamic criteria, signals, or business rules such as NavBoost, user engagement, freshness, or manual/algorithmic filters.

Google Ads has posted a super comprehensive help document for Promotion mode. Promotion mode lets you advertise for short-term sales by temporarily lowering your Target ROAS and applying an optional extra daily budget during your promotional window. There is this new help document that digs into the Google Ads feature.