Google sent out an email notice to some advertisers saying, “Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search.” “Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences,” Google explained.

Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription plans, allowing Google Search to perform tasks and seek out information for you, even when you are not actively using Google Search.

It looks like Google has removed the pagination feature within the Google Local Finder interface. When you scroll through the local business profiles, it keeps adding more and more but the pagination bar is no longer there. I suspect the pagination feature was removed and replaced with infinite scroll?

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search ranking volatility has been superheated all week…

Google has a new help document in the Google Search Console tools and reporting section named Platform property tooltips. I don’t see any other information about this document but it does imply that a new report or tool is coming to Search Console.

Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.

This week, we covered the post-Google core update volatility that hit some folks hard. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers…

Google is adding home listings to Google Local Service throughout the United States. Google mentioned this is in partnership with HouseCanary’s rich data platform.

Google has finally fixed the link report within Google Search Console. It was broken for the past few weeks and all Google did back then was a temporary “fix” to revert the data to a previous state. But now that report is showing new, normal link data.

Google sent an email to some searchers notifying them that changes are coming to how to control your saved history and personalization within Google Search. Google added that “You’ll see this change in your Google Account in the next few days.”

Google seems to have added WhatsApp phone numbers to tons of Google Business Profiles automatically over the past week. Google has sent email notifications to some of those businesses, and in some cases, the numbers are wrong or they are not reachable.

Google will soon allow you to connect Google Business Profiles with Gemini. This will allow you to ask questions about your reviews, your local listing and performance within Google Maps and Google Search.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search was unaffected by yesterday’s Gemini outage…