Google is testing more AI-generated summaries within its search ads. This one shows AI-generated summaries above the grouping of the sponsored results, summarizing all the ads from all the advertisers, with also AI-generated summaries below each ad description.

Google may automatically add booking links to some local business profile listings. I noticed that on my own profile, I had a booking link added and Brandon Schmidt, Joy Hawkins and Syed Amir posted on Friday that this seems to be happening for more businesses. And in some cases, the booking links break and go […]

It’s been about two weeks since we reported on a Google Search ranking update, whether confirmed or unconfirmed. But the truth is, the October 27th update lingered on for like a full week. Since then, ranking volatility has been relatively calm, but that may be changing over the past 24 hours.

A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries. Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are screenshots and videos of Multiturn ads in AI Mode.

Google has updated two help documents, the aggregator unit and supplier unit documentation to include support for “things to do” queries. Things to do is not new in Google Search, but Google has just added them to the aggregator unit and supplier unit help documentation.

OpenAI is developing a Search Console- or Webmaster Tools-like tool that lets businesses manage and track their success on ChatGPT. This tool will let you “Claim your business in ChatGPT.”

Here is a recap of what happened in the search forums today…

Google is now asking searchers to “continue with this search” when they go to AI Mode. This is a way to encourage searchers who started a search in AI Mode to continue and do more searches. You know, because Google needs more searches to show more ads, to make more money.

As you know, Google dropped its free product listings in Europe because of the Digital Markets Act. Google called it the biggest reduction in search quality in its history. But data from BrightEdge says that Google Shopping appears 16 to 35 times more often than the next

Google is throwing up pop-up notifications in AI Mode to encourage searchers to turn on Personal Intelligence. The pop-up says “Supercharge Search with Personal Intelligence” with a blue continue button to configure it.

This week, we covered Facebook’s latest AI-slop strategy that likely will get hit by Google’s scaled content abuse policy. Google said important URLs can still show in Google Search even after a 400 status…

Google has created a new help document named Manage offers on your Business Profile. Offers in Google Business Profiles is available only in select regions and languages and these can be created through Offers Post or special offers discovered through linked social media profiles.

Google published its monthly “Google Small Business Bulletin” where it gives tips and recaps what new features launched in Google Maps and Google Business Profiles. We covered most of it but I think we missed that Google expanded messaging to Google Maps on iOS and Android.

OpenAI has just emailed advertisers within ChatGPT Ads about bidding options changes coming Monday, November 9. This impacts advertisers using Max Bid or Max CPC bidding options.

Google has added home services booking integration within AI Mode. Google has partnered with partners like Angi Home, Thumbtack, Housecall, and GetJobber and will add ServiceTitan soon. It works as expected, Google adds booking buttons to the home services listing within the AI Mode results.