Gary Illyes from Google said that Google’s crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the total number of requests all Google’s crawlers send. Google sends them for JavaScript, he said.

Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.

Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.

Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing big changes and swings with the Google Search results…

Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry and Ginny wanted to answer some questions in a video format.

Google announced a number of big changes within its executive AI leadership ranks, including Jeff Dean leaving Google after 27 years, Demis Hassabis stepping down as Google DeepMind CEO to be its chair, and Koray Kavukcuoglu taking over many of his responsibilities. No matter how Google spun it, the stock was down about 4% yesterday […]

While the Google Search Console generative AI performance reports do not share query data, you can still try to figure out which queries are from AI Mode versus normal searches. The SEO community has been doing this for years now by looking for more conversational-style queries in your Search Console performance reports.

Microsoft Advertising is rolling out a new feature for advertisers to allow you to exclude Audience ads placements within Performance Max campaigns. There is a new setting named “Excluded content terms” within Audience Ads.

Yes, I reported Google Search ranking volatility over this past weekend, but I am seeing a large increase in the chatter within the SEO community over the past 24 hours or so. The chatter seems consistent with a big Google Search algorithm update that is underway but at this point, Google has not yet confirmed […]

Here is a recap of what happened in the search forums today…

Microsoft is testing a “Top Source” section within the Bing Search results interface. This section shows the Top Source with various sections from the site or various news articles from the site.

Google has renamed the Local Services platform policies document to Local Services Ads requirements. I am not sure if this was renamed and reworded because the Google Local Service Ads platform is being migrated into the main Google Ads platform but it just seems weird to do this now?

Google’s communications representative, Jennifer Kutz, told The Verge that Reddit gets no preference in Google Search or Google’s AI Search features. Kutz told The Verge that Reddit “gets no special preference” in Google’s ranking systems.