Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi’s motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile its complaint if it can demonstrate authorization from copyright owners.

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, “Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions […]

Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing this thing that loads a citation box overlay on click.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads are transitioning to the main Google Ads platform…

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say “Google AI generates headlines and descriptions from your landing page content, domain, and current ads.”

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these campaigns to transition into.

Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.

Microsoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.

Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says “Save Time with Bulk Linking” and Link with more Google Ads accounts.

Here is a recap of what happened in the search forums today…

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we’d see two ads from a single advertiser. But now we are seeing examples of two ads from two different advertisers.

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the August 18th deadline.

Nick Fox, Google’s head of search, said on Friday that Google’s AI Mode and AI Overviews – its AI search features – send billions of clicks to websites every week. He said Google Search overall is still sending billions of clicks daily, is only seeing growth…

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for you. If you do uninstall and reinstall the app, it can currently lead to issues, […]

Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.