Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.

Here is a recap of what happened in the search forums today…

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.

We’ve been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says when it comes to SEO…

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.

Google’s John Mueller said that since SEO is complex, multifaceted, and resilient, you “can do a lot of things that don’t work & still do ok.” Meaning, you can mess up on several SEO things and still do well with search rankings.