Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google December 2025 core update…

Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, searchers can use the new AI-powered Ask button on a Google Business Profile to get the answers they are looking for.

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.

Google’s John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, “having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn’t possible.”

Microsoft is testing a “see more” button in the Bing Search results, which, when you click on it, loads more search results in the middle section.

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more “fluid and expressive conversations when you go Live with Search.”

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.

Here is a recap of what happened in the search forums today…

Google announced that Gemini can now respond to your local questions with local results in a “rich, visual format.” Google will visually lay out the local results to include photos, ratings, and real-world info from Google Maps data.

In this week’s recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its…

On Wednesday, Google announced a number of new AI features, which we covered (links below) but one other feature Google spoke about was “AI-powered article overviews.” This is an experiment Google News is trying with a handful of publishers.

Google is now sending email notifications for when Google Business Profiles has removed the restrictions on your reviews and ratings. The email says, “Restrictions on your reviews and ratings have been removed” and it comes from the Google Business Profiles team.

Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.

Brad Geddes dug into how he felt “AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue.” And then Google’s Ad Liaison, Ginny Marvin responded to those specific examples on why this happened and what Google is changing in the future with Google Ads AI […]