On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an “unlawful” operation that bypasses Google’s security measures to scrape search results at an astonishing scale.

Here is a recap of what happened in the search forums today…

Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify a business within Google Business Profiles.

Google is testing a number of new sports-related search features within Google Search. These include a “What’s new” section, “Discover more” section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.

Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business Profile reviews, despite the product reviews not being there and not being marked up on the page.

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search…

Google updated its JavaScript SEO documentation for the third time this week, this time to say that “while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code.”

Here is a recap of what happened in the search forums today…

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn’t happening to every business, but it was widespread. Last night, I was told the bug had been fixed and that the reviews should be returning.

Google is bringing Gemini 3 Flash to AI Mode, bringing much of Gemini 3’s power without waiting too long – hence the “Flash” part of the name. Robby Stein from Google said, “Starting today, we’re rolling it out globally in Search as the default model in AI Mode.”

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about “Thoughts on SEO & SEO for AI.” In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it.

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, “The best way to set the canonical URL is to use HTML, but if you have to use JavaScript, make sure that you always set the canonical URL to the same […]