Google is testing autocomplete within the Ask Anything follow-up box within Google Search’s AI Mode. So when you start to type a follow-up question, Google will suggest autocomplete suggestions.

Google is testing a button in the AI Overview within Google Search that takes you to the web only tab. As a reminder, the web only tab does not have any AI search features or other search verticles, it only has the web search results.

Google has just announced the release of the June 2026 spam update and said it should only take a few days to roll out. Truth is, we kind of saw this coming, although Google would say no, we did not.

Here is a recap of what happened in the search forums today…

Google Ads is rolling out a new section under the Conversions section labeled “Shop diagnostics.” It says, “This report helps diagnose shop sales reporting and optimization eligibility.”

Google is updating its Google Ads Destination Mismatch policy in early July 2026 to allow the final URL to redirect to a different domain in some cases, with prior approval from Google. This was previously not allowed, as ads generally should take you to the final destination URL, but in some cases, Google Ads will […]

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad search, some nuances and how to target multiple verticals.

Google published new ways to remove and prevent Google Merchant Center from showing products “Found by Google” in your product feed. This is when Google finds products on your site by crawling your site, not through your feed.

Google Ads is rolling out new data columns that show unique search categories with clicks, conversions and impressions. This is different from just the clicks column, which is also available in this report.

Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say “Strongest match” and “Strong match,” which represent how relevant those specific ads are to the query.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console is expanding access to the new generative AI reporting features…

Google added a new section to the about final URL expansion in Search document named “How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel.” This explains the relationship between your targeting settings and your landing pages and how the final URL expansion is related to that.

Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said they are doing this to “help stop scams before they start.”

Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more information on how to understand the report, a new section on navigating and interpreting Search Campaigns for Travel performance reports, and updates […]