Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.

The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken into Google Maps anymore; you are taken to the Google Places tab. And then when you scroll to see more, the pagination is broken.

Here is a recap of what happened in the search forums today…

Google is now showing the “What to know” section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you click on a product.

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.

Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.

OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is clearly OpenAI’s response to Google’s AI Mode and Gemini 3 shopping experiences.

Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.

Here is a recap of what happened in the search forums today…

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.