Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google’s VP, Engineering for Search, replied saying it is a bug and Google is working on fixing it.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search rankings are highly volatile…

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these types of pieces of content, mostly in the SaaS space, being hit hard with the January Google updates.

I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says search algorithms, spam detection…

Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling included faceted navigation, action parameters, irrelevant parameters, calendar parameters and other “weird” parameters.

Google’s John Mueller said he would “caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO” when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, […]

OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google’s knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all […]