Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google December 2025 core update is done rolling out…

Microsoft made a small update to the Microsoft Advertising console where there is now an “All accounts” tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.

Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant’s delivery, return and payment options. This information has been in the Google Search results for a while, but this carousel feels new to me – is it?

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the “Check availability” to get to the visit website button.

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them – to show you more options.

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google’s AI Frankenstein recipes, where it pulls parts of the recipes from recipe bloggers, says it is the brand’s recipe, […]

Google’s December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET…

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google’s John Mueller calls some SEO content…

Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites.”

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI” button. The button is more colorful and in your face, which probably gets more users to notice it.

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest’”most of that SEO content is just digital mulch. (…) If your blog exists solely to rank, it’s living on borrowed time.”