Google has updated the Preferred Sources button that publishers have on their websites to make it so that the user is taken right back to the page they were originally on. There is new embed code that handles this process to make it easier for users to go back to where they were and stay […]

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

The Google August 2026 spam update is now done rolling out. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at around 4:50 am. Despite some people feeling the update started soon, Google’s John Mueller said it did not.

Here is a recap of what happened in the search forums today…

Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.

In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023. Now, it seems Google is testing bringing back the view count – it now calls “people viewed.”

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before, Google announces the larger, more impactful updates so we know it was a Google update that impacted our […]

Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads.

Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ consented users where available.”

OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries. These countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.

Here is a recap of what happened in the search forums today…

Google Trends has added two new features this morning, explore maps and regional breakdown. Google said it “designed new interactive maps for clearer data storytelling…

Google seems to be showing the video carousel within Google Search a lot less often. Semrush had the video carousel showing up in Google Search at just over 30% of queries but now it is under 20% of the time. Some other data shows it dropping even worse.

Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in eligible countries.

Google seems to be testing a revamped and updated Q&A feature for Google Business Profiles (GBP). There is an added Q&A button in the GBP dashboard in Google Search and a flow that prompts you with yes or no responses for questions tailored to your business.