Here is a recap of what happened in the search forums today…

Google left one thing out of the announcement around the new Search profiles features announced today, you can now add a Search profile badge to your website. This allows users/searchers to follow you directly from your website.

Google has updated the Search profiles with a new article design, a single login to manage multiple Search profiles and only 10,000 followers on social platforms are required.

OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said Search Console position reporting may change as Search, AI Mode, AI Overviews…

Google has announced a number of updates to Google Merchant Center including the AI performance insights generally available, it has simplified Universal Commerce Protocol integration, and Google highlighted how using conversational and video attributes can help.

Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source conversions, but now there is this new help document as well.

Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel with more details about the product.

Google Image Search lets you save images to collections and folders. Well, now Google will suggest new folders or collections using AI – it says “suggested by AI” with a Gemini icon over a folder.

Microsoft Bing is testing adding product/shopping related filters on the left sidebar of the search results. This makes the Bing all search tab look more like Google’s all tab, when you search for product or shopping related queries.

Google Ads is rolling out an update to the Spend benchmarks report that now shows you how your spend is comparable to businesses like yours. In short, it shows you if you are spending more, less or the same as your competitors on Google Ads.

Google’s John Mueller said that he expects the position and impression tracking for AI Mode, AI Overviews and Google Search to “evolve over time” as Google Search, AI Mode and AI Overviews “evolve too,” he wrote.

Google Search Live is now powered by Google’s latest AI model, Gemini 3.8 Live. Search Live has been around for a couple years now, both in audio only format and then video format. Search Live was released globally in March, and before that, it removed the opt-in requirements.

Google announced new ad metrics that are being tested within the Chrome User Experience Report (CrUX). These metrics include Ad Count, Ad Density, Ad Weight (Network) and Ad Weight (CPU).