The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and the scores directly from the sources.

Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this test, if you click on a citation bubble, Google opens a carousel at the bottom of the screen that you can swipe left or right on to see the links to publisher sites.

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertisers should be looking at frequently enough.

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.

Google’s Doodle today is an animated Disco ball, titled “The Art of Disco.” Google wrote, “In celebration of Pride Month, today’s Doodle celebrates the art of disco by shining a light on the LGBTQ+ artists who helped create space for everyone on the dance floor.”

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw […]

Here is a recap of what happened in the search forums today…

Over a year ago, we saw Google testing a “First order” label on shopping ads within search. Now, we are seeing Google test a variation of that named “1st order price” on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted […]

Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher’s handle.

John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.

Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.

This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between….