Google’s John Mueller went off again on programmatic SEO, this time saying that programmatic SEO can “often leads to a site that’s either spam, borderline spam, or low quality,” he wrote. These tactics can often lead Google’s “systems have possibly lost faith in your site providing good value to users based on the old pages.”

Google has confirmed it has recently begun running a “small experiment” where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google’s Ads Liaison, told me, “This is a small experiment that recently kicked off.”

Google may have a bug with its job search feature because it is barely showing any new jobs within its search results. This has been happening for the past week and it is unclear why.

Here is a recap of what happened in the search forums today…

Google has expanded access to Waze Ads beyond the United States and to a total of 42 countries. Google updated the PMax help documents in the Google Ads help center with this new information. It now says, “Waze Ads are currently available across select global markets…”

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then click to expand the sitelinks to show more.

Microsoft is testing bolding the https portion of the URLs in the Bing Search results. We’ve seen Microsoft test HTTPS labels in various forms over the years, including using lock icons. But here, Microsoft Bing is being more subtle about it by just bolding the HTTPS portion of the URL.

This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI Overviews are expanding by default…

Google Business Profiles seems to be adding a fifth way to verify your business, this new method is by submitting a photo of your business location. The other methods are phone or text, email, live video call or a postcard in the mail.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has dodged being broken up for a second time on its monopoly ruling…

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants within Australia, Canada, India & New Zealand as well.

Google Ads is showing under the status of your ads a label that says “Under Re-Review.” It says the ad is eligible but limited and “this ad is serving to a limited audience.” It then breaks down where the ad may not be serving.

Google added some new nuggets to its Google Ads help documentation on about conversion measurement, specifically on phone call conversions and offline conversions.

Over the past several days, I have been hearing from some publishers that while their content is being crawled, indexed, and served in Google Search results, some of it is missing from the news tab. It may then later show up in the news tab, much later. I was able to replicate this but it […]