Google has updated its location asset requirements for Google Ads. Google said it made these updates to “improve terminology, enhance readability, and include troubleshooting steps applicable to advertisers using location assets.”

John Mueller has one of his Google lines again, he said in response to someone trying to pick the right answer for an SEO question – he said, “Sometimes there is no absolute right answer — but you can choose one, and make it the right answer.”

The Google Merchant Center AI Performance Insights which launched in July and has begun expanding to more regions earlier this month has also gained new metrics. AI Search intent, AI Search terms and AI attributes have been added to the Google Merchant Center AI Performance Insights report.

Here is a recap of what happened in the search forums today…

Google has posted a new help document explaining the regional differences in the Google Search experience. This document includes information about search experiences available in certain countries, such as aggregator units, supplier units, and carousels.

Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are seeing it.

Google is testing a new form of responses in AI Mode that offers paginated follow-up questions and responses, with a skip button to skip them.

The Google Search Console link report has now not been updated for a month. The last time the report was updated with fresh link data was around August 8, 2026 – a month ago.

Google has rolled out its Digital Markets Act changes in Europe and called it the “largest reduction in quality” in the life of Google Search. “The changes mark the largest reduction in quality of service ‘at the world’s most popular internet search engine in its 29-year search history,” Google official told Reuters.

Google Business Profiles insights analytics report is missing data for the whole month of September 2026. Normally these reports can be a few days delayed but now we 8 days into the month and I still do not see any data.

Here is a recap of what happened in the search forums today…

Since Google added AI Overviews to Google Search, many of us have been experiencing what some call the crocodile effect, also known as the great decoupling. But according to new data, the opposite may be happening with Google Shopping Ads.

Google’s new DMA booking search widgets now carry a disclaimer to explain that the prices listed in that block are customized “based on factors such as your device type.” It is unclear what other factors are being used outside of “device type,” but you’d have to assume the users location, language and other factors.

Google accidentally showed the prompts it uses for some of the insights reports within Google Merchant Center. Instead of providing an easy-to-digest summary of the top product that drove your performance within Merchant Center, it spit out the prompts and actions, like “thinking,” “role,” “Formatting,” and so on.

Google Ads posted a new help document about automated promotions that describes how Google Ads can and does automatically identify and apply active promotional offers directly from your website.