Google is testing a new widget for the Google Discover feed where you can follow news publishers and/or topics. It is called the “home follow widget.”

Alex Heath and Ellis Hamburger interviewed Google’s head of Search, Liz Reid, on Google’s progression of AI into Search. It felt like a very candid interview that is worth listening to. In short, Liz is still not sure if Gemini and Google Search will ever fully converge or not.

Here is a recap of what happened in the search forums today…

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.

Google’s John Mueller again spoke about the disavow link file. This time he said that while “most sites don’t need it, he added but “that’s not all sites.” Some sites may indeed need to disavow links.

Microsoft is testing a “Go to Shopping” button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says “see all.”

This week…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode has better link cards to recipe sites now…

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named “Build to order” and only works for Google Vehicle ads.

Google announced it updated AI Mode to link to more recipe sites and bloggers. “Starting today, when you search for meal ideas like ‘easy dinners for two,’ you can tap on the dish to see links to relevant recipe sites, plus a short overview of the dish to help with inspiration,” Robby Stein from Google […]

Google is testing a new AI Mode widget within the main search results that drives searchers away from the core search results and recipe listings/cards and into AI Mode, which then shows those horrible AI-generated Frankenstein recipes.