Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?

Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly.

Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).

Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level.

Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews.

Google Search no longer shows “home activities” after launching the feature just under three years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no longer appears in Google Search results.”