Trending: Ditch calls, follow fair housing, explore LinkedIn video
Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online. Jessi Healey breaks down what real estate agents need to know.
How to reach and engage clients across generations
Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers.
Rayse proves ‘transparency is power’ to win sales: Tech Review
To succeed in this era, agents need to communicate that real estate buying journeys are not seamless and without wounds and to recognize consumers have options. Rayse is designed to broach those topics with buyers.
Crye-Leike alleges coverage under NAR deal despite industry ranking
Despite its ranking as the 31st largest brokerage in the T3 Sixty Real Estate Almanac for more than $7 billion in sales volume in 2022, Crye-Leike says Gibson suit shouldn’t be allowed to proceed.
Daily Search Forum Recap: February 7, 2025
Here is a recap of what happened in the search forums today…
Google Says People Know When Author Bios Are For SEO Purposes
John Mueller from Google wrote on Bluesky, “and let’s be honest, people can tell when author bios are used purely as an SEO tactic. It’s kinda awkward, not reassuring.” This was in response to a post from Nikki Pilkington who said “Stop treating author bios as an SEO tactic and start treating them as what […]
Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines
Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation experience…
New Google Doc On Using Google Analytics & Search Console Data Together
Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.
Google Local Reviews Decreasing Over Past 24 Hours
I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number.
More Details & Screenshots Of Google’s AI Mode
In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.
Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents
Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.
Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups
Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.
Dude ACTUALLY Retires at 47 Using the 4% Rule (and Never Looks Back)
Does the four-percent rule actually work? On paper, yes. So why don’t more people put it to the test? Today’s guest retired at forty-seven years old and is living proof […]
4+ Ways to Fix Negative Cash Flow (and When to Sell Instead) (Rookie Reply)
Does your rental property have negative cash flow? This doesn’t necessarily mean you bought a bad deal, though losing money probably isn’t what you signed up for. But not to […]
How to Buy Your First Out-of-State Real Estate Investment (Step-by-Step)
Out-of-state real estate investing is making a comeback, becoming one of the best investing strategies of 2025. Why? Home prices in most coastal markets have exploded, forcing investors in pricey […]
