The Information wrote “OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work.” In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad targeting features.

Google seems to have added a new section to the Google Business Profiles section named Place page attributes. Place page attributes allows you to let customers know more about your business by showing attributes on your Business Profile. These may appear publicly on Search, Maps, and other Google services.

Microsoft seems to be testing a new AI-powered image search interface and result set for Bing Image Search. If you do a search on Bing Images, on the right side you may see a button for “New Version.” That new version says you can “try a new version of Image Search.”

Here is a recap of what happened in the search forums today…

Apple is reportedly launching local ads within Apple Maps, as soon as this month. “Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services,” Bloomberg wrote.

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.

Google is testing encouraging business owners to reply to reviews using AI. There is a new option in the Google Business Profile dashboard that is showing for some businesses that says “Reply to reviews with AI.”

Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct clicks to those websites.

Google was asked if Personal Intelligence in AI Mode will come to paid accounts across the world (not just the US – where it has hit non-paid accounts). Google replied… (Now is the point where you click on the article…)