Google Search is testing pushing searchers into AI Mode from the AI Overview by default, without having to click the “Show more” button. The new AI Overview experience that Google is testing shows a much fuller AI answer, like you’d get in AI Mode, and loads the follow up “Ask anything” box by default.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A first, Google won’t enforce a spam policy within the European region…

Google will be updating its alcohol advertising policy on September 30, 2026. The update “revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser requirements and responsibilities,” Google wrote.

Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google Search features including Google Search, AI Mode, Discover and so on. But they are all different features.

Google’s John Mueller said Google “primarily” announces search updates to provide “transparency for site owners.” He added that when Google publishes blog posts, updates policies, and help center documentation, that is an actionable announcement site owners could use.

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.

Another week…