Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI announced GPT-5 and Microsoft Copilot is using it already…

Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5’s models.

Did you ever see your Google Analytics code, for your website, on someone else’s site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your SEO or Google search rankings.

Google is testing adding the “people also search for” section within the Google AI Mode results. This shows below the link cards on the right, and shows other queries people use related to the search query you entered into AI Mode.

Bing not only added new filters by device and country, but also Bing added several more months of historical data – from 16 months to 24 months of data to the Bing Webmaster Tools search performance reports. Plus, Bing also added Keyword trendlines at a glance.

Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer’¬’­ acquisition, goal diagnostics, final URL assets, and creative recommendations.

This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google’s Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not…