Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your own web analytics system or server logs by inspecting the HTTP Referer header.

Google Search has received a “massive upgrade with Gemini 4 Hydrogen,” said Nick Fox of Google. “The biggest model upgrade to Search yet has landed,” said Robby Stein of Google. It is super fast, has better understanding, improved query fan-out and linking, more visual responses and richer language understanding.

Google Ads has added a single line to the Restricted targeting in Personalized advertising policy. Google wrote, “Additionally, advertisers are not allowed to target users based on an interest in categories prohibited in Google’s ad network.”

Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.

Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google’s Keerat Sharma wrote, “We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns.”

Here is a recap of what happened in the search forums today…

Microsoft announced, again, that there are ways to turn off AI features in Bing Search. We covered it twice before, but the first time we covered it, Bing had a search setting to disable AI Search (aka Copilot) from showing up in Bing. The second time, Bing removed that setting and asked people to download […]

Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. “The data strength uplift metric gives you a clearer picture of the value your first-party data setup delivers in Google Ads,” Google wrote.

Google has released version 2.14 of the Google Ads Editor, which includes 10 new features.

Google is testing a new label on its sponsored results on Google Ads named “Found on site.” The label also has a text with a magnifying glass icon next to it. Next to the label is a site link that you can click on.