Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said with SEO…

Google has updated its location asset requirements for Google Ads. Google said it made these updates to “improve terminology, enhance readability, and include troubleshooting steps applicable to advertisers using location assets.”

Google is now answering nearly 100% of all people also asked questions with AI Overviews. 14 months ago, it was only at about 12% but now we are seeing thar nearly all People also ask sections are answered by AI Overviews.

Google Ads is releasing two new features for multi-location retailers including Local Customer Optimization and Store Sales in Data Manager. Ginny Marvin, the Google Ads Liaison, wrote on X, “Ahead of the holiday rush, we’re introducing two features for multi-location retailers, restaurants and local services to drive and measure in-store sales with ease.”

The Google Merchant Center AI Performance Insights which launched in July and has begun expanding to more regions earlier this month has also gained new metrics. AI Search intent, AI Search terms and AI attributes have been added to the Google Merchant Center AI Performance Insights report.

John Mueller has one of his Google lines again, he said in response to someone trying to pick the right answer for an SEO question – he said, “Sometimes there is no absolute right answer — but you can choose one, and make it the right answer.”

Here is a recap of what happened in the search forums today…

Google has posted a new help document explaining the regional differences in the Google Search experience. This document includes information about search experiences available in certain countries, such as aggregator units, supplier units, and carousels.