Google has announced a number of updates to Google Merchant Center including the AI performance insights generally available, it has simplified Universal Commerce Protocol integration, and Google highlighted how using conversational and video attributes can help.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said Search Console position reporting may change as Search, AI Mode, AI Overviews…

Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source conversions, but now there is this new help document as well.

Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel with more details about the product.

Google Image Search lets you save images to collections and folders. Well, now Google will suggest new folders or collections using AI – it says “suggested by AI” with a Gemini icon over a folder.

Google’s John Mueller said that he expects the position and impression tracking for AI Mode, AI Overviews and Google Search to “evolve over time” as Google Search, AI Mode and AI Overviews “evolve too,” he wrote.

Google Ads is rolling out an update to the Spend benchmarks report that now shows you how your spend is comparable to businesses like yours. In short, it shows you if you are spending more, less or the same as your competitors on Google Ads.

Microsoft Bing is testing adding product/shopping related filters on the left sidebar of the search results. This makes the Bing all search tab look more like Google’s all tab, when you search for product or shopping related queries.