Google will be updating its alcohol advertising policy on September 30, 2026. The update “revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser requirements and responsibilities,” Google wrote.

Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google Search features including Google Search, AI Mode, Discover and so on. But they are all different features.

Google’s John Mueller said Google “primarily” announces search updates to provide “transparency for site owners.” He added that when Google publishes blog posts, updates policies, and help center documentation, that is an actionable announcement site owners could use.

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.

Another week…

Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, 2026. Google said searchers in the EEA will not benefit from Google’s spam prevention for sites labeled for site reputation abuse.

Over the past few days, the IRS website (and other government sites) has tanked within Google’s search results. My gut feeling is that the federal government implemented some bot-blocking that was too aggressive and blocked Google, among others, resulting in Google not fully showing the IRS website. I believe the IRS implemented some fixes, and […]