Google announced that Site names now work in all languages, not just English, French, Japanese, and German. That was really the only change Google announced with Site names yesterday – so there you have it.

Google’s Gary Illyes answered a question on why one might see a sudden spike in indexed URLs by Google Search. The short answer is that there can be a ton of reasons, so it is hard to answer the question without the specific domain.

While we know the Google Search Generative Experience in the United States ends in December 2023, the India and probably Japan rollout ends a few months later in February 2024. Does that mean SGE will roll out fully in the US a few months prior to the full rollout in other countries?

Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.”

The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August 22, 2023, at about 1:30 pm ET and completing on September 7, 2023, at about 4:00 PM ET.

For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful…