7 ways to take a landing page from lead killer to conversion machine
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
How to adjust your approach for different buyer personalities
Whether you’re working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.
Roomvu CEO on the new era of AI marketing in real estate
Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.
Google Removes Shocking Content From Ads Not Allowed For Young Users
Yesterday, Google announced it was “renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy.” But it did one more thing, it removed “shocking content” from the list of categories of ads that would not be shown while Google was determining the user’s age.
Google Ads Tests Open In New Window Icon
Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.
Bing Search Source Favicons Tests Overlay Vs Anchors
Microsoft Bing is testing having the source favicons at the top of the search results page work as an overlay box with more links. Previously, when you clicked on an icon it would anchor you down to that specific search result on the page but instead, in this tests, there is an overlay with the […]
Google Ads / Merchant Center Customer Match Uploaded Via Merchant API
We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and Google has finally updated its documentation to say this is possible.
Google: Meta Descriptions Not Required But They Are Useful
Google’s John Mueller said that while it is useful for site owners to add meta descriptions to their web pages, it is “definitely not a requirement,” he added. The usefulness comes from sometimes writing a meta description, “helps you to figure out a clear focus for a page,” John wrote on Reddit.
Inside the inbox: Why cybercriminals want to break into your email account
Your inbox is an identity system all of its own: whoever owns it may own a lot more
We can’t be bought, and we won’t be bullied
Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers.
A record 20% of house hunters looked to relocate in Q1
A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them.
New agent, phantom buyers and the career-ending consequences
A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode.
The real estate trap I built for myself, one yes at a time
For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.
Google expands home listing ads. How can agents participate?
Bright MLS’ participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.
Update Your iPhone Now to Patch These 29 Security Flaws
We may earn a commission from links on this page. While the tech world’s collective attention is currently fixed on iOS 27, Apple is still churning out updates to iOS 26. While we’re not likely to get another feature-filled release in the “26” era, there will always be bugs and security flaws to squash whenever […]
