A year ago I reported that the Google Search Console’s URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked URLs as the referring page.

Google has updated its mobile Chrome following feed feature not just to show content from publications you follow but now also for topics you follow. So now you are getting a more diverse set of sites in your follow feed within Chrome.

Google’s John Mueller said that changing from www to non-www for your domain shouldn’t change much. I suspect he means that doing that wouldn’t hurt or benefit your rankings that much and Google will likely pick up on the change and the rankings would not suffer much from the change.

Here is a recap of what happened in the search forums today…

Google has this timeline view for some knowledge panels in the mobile search interface. It seems related to the notable moments card we saw years ago, but this is in a timeline view.

Google is testing showing one more product in the product grid layout. Google is testing showing five products across, instead of four products across.

Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions.

Microsoft released Copilot Pro, a premium paid version of its Copilot service, formerly known as Bing Chat. But that doesn’t mean Bing Search or Bing Chat is getting worse, Bing will stay the same, said Mikhail Parakhin from Microsoft.

I am seeing an unusual number of complaints around the reported 404 errors within Google Search Console reporting. This is specific to your URLs having /1000 appended to the end of the URL.

Did you know that you can search both Bing and Google (or other search engines) at the same time using the Microsoft Edge browser? Well, you can.