Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says “Add a splash of color to the top of Search,” and “Pick color.”

After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout – its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on – as well as at scout.yahoo.com.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is exploring ways to let us block our content from being used in AI search…

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, “We’re making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it’s helpful.”

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK’s Competition and Markets Authority (CMA) new requirements for Google Search.

Here is a recap of what happened in the search forums today…

The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews.

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. “I am beyond excited about Microsoft Advertising’s new Ad Preview Hub! This is GA and should be live in your accounts in all markets,” Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document “is a unified hub for validating strategies and continuously improving campaign performance,” Google wrote.

Here is a recap of what happened in the search forums today…

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I’d share what they’re noticing.