The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML. Ginny Marvin and Ads UI Product Manager Abby Butler […]

This week…

Google’s February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.

Here is a recap of what happened in the search forums today…

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.

Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now.

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.

Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.

Google announced updates to Circle to Search where it now doesn’t just look at the part you circles but apparently the whole image, so it can get more context. “New multi-object image search helps you find more items from one picture at the same time in Circle to Search,” Google explained.

Here is a recap of what happened in the search forums today…

Google’s AI Shopping tab is now pushing shoppers and searchers to find more products. The prompt responses to your queries can display “Show more products” and other links to get you to view more products.

Google had a brief issue with serving search results this morning, February 25th. Google documented the issue at around 1:30 am ET on Wednesday, February 25th and said it was resolved a minute later.

Anthropic updates its crawler documentation explaining what its crawlers do, and what blocking them will result in. Anthropic has three primary bots and they include ClaudeBot, Claude-User and Claude-SearchBot.

Google is showing a “See more” button in some of the AI Mode results. This has been happening for almost the past month on desktop and probably mobile. It seems to come up more often for shopping related results, to load more products from the Google Shopping Graph.

Some time ago, Google updated the flow for the Google Business Profile verification. And the issue is, if you fill it out wrong, it can have consequences for that Google business listing in the future.