Here is a recap of what happened in the search forums today…

Google Ads renamed the “Chat” section or button in the Google Ads interface to “Ads Advisor.” The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an “advisor” and not “chat.”

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely […]

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

Google has released the August 2025 spam update on August 26, 2025 at around 12:00 pm ET. This update applies globally and to all languages and will take a few weeks to complete.

Here is a recap of what happened in the search forums today…

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally got a response from Microsoft on the topic.

New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy users,” Rand wrote.

Did you notice that one of the only reports in Google Search Console that does not have a “last updated” time stamp is the links report. I asked John Mueller from Google why and he said, “No particular reason. Different reports are different.”

Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most helpful to users and sites.”

Here is a recap of what happened in the search forums today…

Google posted a new job for an External Communications Manager, Search – this job seems a lot like what Danny Sullivan, the former Google Search Liaison, did, but I am not sure if this is the job posting to find a new Google Search Liaison.

The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, but the tools that track it didn’t […]