Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google initially said that AI Mode will become the default search experience soon…

Google seems to be using the reviews on your Google Business Profile listings to give responses in its AI Overviews. If you search for your favorite doctor reviews, you may see Google cite reviews listed in the reviews section of your Google Business Profile.

Google’s CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google’s lawyers wrote, “The fact is that today, the open web is already in rapid decline.”

Google AI Mode within Search Labs personalizes your results for dining-related topics. Well, now Google is showing a disclaimer when it does that. The disclaimer reads, “Personalized for you: Now when you ask for restaurant recommendations in Al Mode you’ll get more relevant responses that use your Search and Maps activity.”

Google is testing alternatives to the title “People also search for” at the bottom of the Google Search results. I am seeing “Related your search,” “Search for next,” and “Also search for.”

Google’s John Mueller said in a Reddit thread that he would personally go with a traditional TLD (i.e., .com) even if it means having to put a hyphen in the domain name. This is instead of picking a TLD that may be considered lower quality or cheap.

Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search “soon.” He said this after Google made google.com/ai go directly to AI Mode’s interface on Friday afternoon.

The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is required to divest part of its ad-tech business.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple will be updating Apple Intelligence, Siri…

Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.

Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of it.

We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I am not sure what this thing is, it was spotted by Stephen White and it shows a website card from a third-party site, like a directory.

Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp. Bloomberg reported Apple planning to launch its own artificial intelligence-powered web search tool next year, integrated into the Siri voice assistant. Apple is also reportedly working with Google on this.

Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate body parts.