Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors – amongst other suggestions and insights.

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced.

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries and territories.”

Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025, the company said.

While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.

Here is a recap of what happened in the search forums today…

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named “History” and then say what history is knows about your searches.

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn’t detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.

Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text in the AI Mode response.

Here is a recap of what happened in the search forums today…

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.

Google Search is testing a new carousel to promote AI Mode named “Ask AI Mode anything.” It gives you ideas on how to “Explore” new or related topics in AI Mode.

Google had a bug in Google Discover that showed the publisher’s name and logo twice on a story. The publisher’s name showed once at the top and once at the bottom of the article card in the Google Discover feed.

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.