Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including “Your promotions at a glance” and “Performance in the last 28 days.” These are summary cards to see how well your promotions are performing in Google Search.

About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you’d see a sitelink that reads, “Black hat SEO approaches…” And guess what, that sitelink is still live.

Microsoft is testing a way to change the country and region you are in when doing searches on Bing. There is a new country/region selector for this, similar to how Google handles it.

Google’s John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs […]

Both Google and Microsoft reported its earnings today; Alphabet’s Q3 2025 earnings and Microsoft’s Q1 2026 earnings. Google reported ad revenues up by XX% with $ and Microsoft reported ad revenues up by XX%.

Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the “engineering team is investigating this issue with priority.” This only impacts the web interface, according to Hopkins and ad serving does not seem to be impacted.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up again…

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.

There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.

A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can’t relitgate the core facts in that antitrust case.

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.

We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say “Hey Google” to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying “Hey Google, let’s chat.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report…