There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.

Google AI Mode has this feature where you can ask about a specific product, it is called “Ask about.” Now when you hover over a product, the “Ask about” will overlay so you can more easily trigger the feature.

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google’s AI features, like AI Mode and AI Overviews. Google’s Sulina Connal said at the FT Strategies News in the Digital Age conference that this is a “huge engineering project.”

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and either way, the search engines use what people/humans can see over what […]

Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, “Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10, 2026.”

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”

Google’s John Mueller warned one site owner not to load “not available” in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.

There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

Here is a recap of what happened in the search forums today…

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

Google’s John Mueller said he still recommends you have visible anchor text for your links in order to “provide more context for search engines.” Don’t just use title elements in the link attribute; make sure the link has actual visible anchor text.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.