Here is a recap of what happened in the search forums today…

A month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on ads in the Google Search sponsored results but now we are also seeing them in […]

Microsoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising accounts.

Meta, the social media company that operates Facebook, Instagram, WhatsApp, Messenger, and Threads, is allegedly crawling the web and in the process of building its own search engine. Pieter Levels posted about this pattern on X and wrote, “Meta is ALLEGEDLY building their own Google search engine…”

Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat “the same business name in multiple scripts or languages.”

Google’s Gary Illyes said that hreflang alternates, hreflang URLs are not “indexed in the proper sense.” In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is just being stores as an alternative to the main page URL.

Here is a recap of what happened in the search forums today…

This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend – some were pretty big. Google said Reddit gets no special preference in its search rankings or AI results…

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.

Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.

Gary Illyes from Google said that Google’s crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the total number of requests all Google’s crawlers send. Google sends them for JavaScript, he said.

Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.

Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing big changes and swings with the Google Search results…