On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.

Here is a recap of what happened in the search forums today…

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search. Google Discover…

Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.

Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is AI-generated). Google said, “the Google Search spam policies also apply to generative AI responses in Google Search.”

Google Ads is testing a new “Create video” beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google’s AI, to create the video for you for your Demand Gen campaigns.

Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a prompt, and when you click it, it takes you to Google Search but with the AI Overview response expanded and […]

Google’s John Mueller said, “The indexing API is inundated by bloggers trying to act like legitimate sites.” This means that Google needs to be more careful about who and what they accept through the Google indexing API.

Here is a recap of what happened in the search forums today…

Google has released version 24.1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in DemandGen, support for passkeys, revamped support of experiments, and support for the new data retention policy.

Google sent out emails to some advertisers notifying them that after June 10, 2026 they will automatically link your Google Ads account with your YouTube channel. Linking them will give Google Ads data on your YouTube channel.

Google is expanding its vehicle ads to support more vehicles in the United States. Specifically, All-Terrain Vehicles (ATVs), RV’s Utility Task Vehicles (UTVs), and non-motorized trailers, such as travel trailers and campers are now supported in Google Vehicle Ads.